If you run a real estate business in Scotland, you know the importance of being online nowadays. Many people will purchase their homes from a listing on social media. By knowing which sites work best for social media marketing and how to reach your audience, your business can thrive.
How is Social Media Used in Real Estate?
Before we go into the five sites, let’s briefly examine how agents use social media.
- Interacting With Your Audience. Besides using social media marketing for property management, you should consider using it to talk with your fans. Forming a closer bond will increase your chances of getting customers. You can also use social media to communicate with potential clients. Having comments can be a good way to grow an audience. One service, SocialBoss, can be a good tool if you want high-quality YouTube comments.
- Listings. It’s simple enough. The real estate agent has a home they want to sell. The listing can attract people through a description, photos, and videos. The listing should also have keywords relating to location.
- Valuable Content. Creating content your audience will enjoy is critical if you want to know how to promote a real estate business. You may make videos on home-buying tips or show pictures from restaurants around the home you’re selling.
These are just a few ways you can use social media. Now, let’s look at the top five sites you should be on.
1. Facebook-Create a Page or Group for Your Real Estate Business
No real estate social media marketing strategy is complete without Facebook. There are several reasons why Facebook should be your first stop when creating social media accounts for your business.
An Adult Audience
Most Facebook users are in their 20s and 30s, a prime age for buying their first house, depending on the Scottish housing market. Also, Facebook is home to many older adults who may be selling their homes or looking to upgrade. The best way to generate leads as a real estate marketer is to go to a website where your leads will be the proper age.
Many Users
The rumours of Facebook being a dead platform aren’t necessarily true. It’s still the number-one platform in regards to users. If you sell real estate in a specific area, you will likely find the proper user base.
Pages
Facebook pages are a great way to grow your social media presence. You can thrive as long as you create content that resonates with your audience, post regularly, and share interesting real estate content for social media.
Groups
Facebook groups can be a great place for generating leads. For example, you can find groups titled “Real estate for sale in (City Name,) and this can be a great place to post your homes for sale. Creating your own Facebook group can also work if you have a big enough presence as a real estate professional.
Ads
One of the most popular social media tools the real estate industry uses is ads. Facebook has a robust ad program that lets you reach your target market. Through keywords and demographic choices, you can target young couples looking for a home, older couples looking to sell, and everything in between.
Events
Facebook Events allow you to create open houses, community gatherings, and more. Invite your fans to these events, and watch your business grow.
Messenger
Messenger is why Facebook can be excellent social media marketing for real estate agents. Those who don’t like talking on the phone can message you to ask more questions or set up an appointment. Messenger also allows for video calls, which can be great if potential clients want a virtual tour.
2. Instagram- A Visual Aid for Real Estate Agents
Facebook’s sister site, Instagram, can also be excellent social media for real estate. Here are some reasons why real estate professionals are turning to Instagram.
A Younger, More Active Audience
Like Facebook, most users are in their 20s and 30s, making them the prime age for buying a home for the first time. The audience on Instagram tends to be much more active, giving you a chance for them to see your social media posts.
Heavy Emphasis on the Visual Element
Facebook has photos and videos, sure. But being designed for mobile, Instagram’s photos and videos pop out more. You can create stunning photos and videos of the homes you sell. It’s simple to make a collage of photos, and your audience can then scroll through them with their finger.
The Power of Reels
Instagram Reels, short vertical videos, are a powerful tool. As a real estate agent, you can create short videos showing something interesting in the home you are selling. Many people don’t have the time to watch a long tour video. Plus, Reels are suitable for the algorithm, making Instagram great social media for realtors.
3. Twitter (X)
If you want a social media platform where brevity will get you sales, Twitter is the place to go. Here’s why it’s a great real estate social media strategy.
It’s Short
You can create a brief listing showing the main features of the home you are selling. Then, accompany it with an interesting photo or video. Add hashtags to get people to find your listing. Twitter’s microblogging aspect attracts many people for a reason. Of course, you can purchase Twitter Blue (X Premium) if you want to type a longer description.
Build an Audience
Twitter can be great digital marketing for estate agents because you can also make engaging content that people will want to retweet. While most social media platforms allow sharing posts, Twitter is heavily built on retweetable content. If you make something that resonates with prospective clients, they will want to follow you.
Great for Younger Buyers
Twitter is mostly used by young adults. If you’re selling homes for first-time buyers, this platform may be right for you.
4. YouTube-The Ultimate Visual Element for a Real Estate Agent
No list of social media channels is complete without YouTube. Here’s why a licensed real estate agent may want to choose YouTube.
Longer, More Detailed Videos
Most social media websites have some video sharing, but they can be limited. For example, there may be a length limit. Or, the resolution isn’t as high as you want it to be. YouTube lets you upload videos as long as you want, and you can upload in 4K and beyond. While some potential clients will enjoy a shorter video (and you can satisfy their needs via YouTube Shorts), many will wish to go the whole nine yards. They’ll want an entire tour of the house, the neighbourhood, etc. You can even make testimonial videos from past clients.
Going Live
While many platforms have the option for live video, YouTube has a more detailed live-streaming feature. Interaction is essential if you want to know how to market yourself as a realtor on social media. Live streaming lets you interact with your audience in a real-time house tour, answer questions, and more.
Ads
Most platforms will allow for real estate social media ads. However, YouTube’s robust ad program is one to consider. Your ads will play before a video, and you can have them target the right demographics.
5. TikTok-The Leader in Short Video
We mentioned Instagram Reels and YouTube Shorts. These two features were heavily inspired by TikTok, a platform where short videos are king. If you want to make short content discussing your properties, answering real estate-related questions, and more, TikTok is the place. Here are some other reasons why you may want to consider TikTok.
Trendy
One of real estate agents’ biggest social media tips is following trends. While every website has its trends, TikTok is one of the biggest. They have challenges, trending music, and trending hashtags. Think of some real estate marketing ideas for social media that centre around a challenge. Your platform will thrive if you make a good one.
Letting Loose
TikTok is also an excellent platform for you to let a little loose. Humanising yourself is a good first step if you want to know how to market real estate on social media. By humanising, we mean behind-the-scenes videos of you enjoying your morning cup of joe, showing your pets, and doing a TikTok dance.
Powered by the Youth
TikTok is a platform with the youngest audience. Not everyone on the platform will be at the age where they can afford a home. Some won’t be able to buy one legally because they’re minors. But your presence can convince them to go with you when ready. Not only that, but you can provide tips for future homebuyers or prospective real estate agents.
Final Thoughts
All of these social media platforms work great for real estate agents. Which one works best depends on your audience, so study them. It wouldn’t hurt to have accounts on at least a few platforms. This way, you can increase your chances of selling your home more quickly. We hope this article was helpful.
